Yesterday, I was invited by Edaran Tan Chong Motor (ETCM) to witness the launch of “Drive Me Cra2y” campaign where this campaign is to reward and bring Nissan fans closer with a series of exciting advertising and promotional activities through the year.
As being theme Cra2y, last night event was full of wacky character and a host of games has been put up to fill the nights of this “Drive Me Cra2y” campaign. Besides that ETCM yesterday proudly present a package to fly on the A380 Business Class to Paris, France which includes a three nights stay at a five star hotel for two for Mr San Mun Sow by winning the lucky draw of “Win a Trip to Paris on A380” organised by Edaran Tan Chong Motor (ETCM). This contest was held last year for Nissan customers who were exclusively invited to the “Nissan Teana VIP Preview Event”.
If you are wondering if this is the first time Nissan promoting such event, you will be wrong, actually this is the second time Nissan having this kind of campaign, the first time is the “I’m Nissan Cra2y” which was launched back in 2009 and this sequel is further enhanced with more luxury prizes worth more than half a million ringgit to be won.
In the last campaign, the contest was only opened to Nissan’s customers but for this year, ETCM are back with “Drive Me Cra2y” and to offer everyone the Nissan experience as well as a chance to win a Nissan vehicle by just test driving any Nissan vehicles.
To join the “Drive Me Cra2y” campaign which started on 1st of March 2011 and ending on 31st of March 2012, one will just need to come to test drive any Nissan vehicle at Nissan/ETCM showrooms or participating authorised dealership within the stipulated contest period. By doing that, he or she will get one entry for the contest and six entries for those who purchased a Nissan vehicle.
Contestants will have the chance of winning a Nissan Grand Livina 1.6(A) Comfort on the first draw period ending 31st July 2011, a Nissan Sylphy 2.0L Comfort on the second draw period starting from 1st August 2011 till end of November 2011. The final draw period from 1st December 2011 till 31st March 2012, a Nissan Teana 2.0L Luxury is to be won. However, the lucky winner will be invited for a bonus draw and if he is lucky enough, he will drive away a Nissan 370Z Coupe instead.
In conjunction with this campaign, there will be more fun and exciting contest and activities which will be carried out in phases via multiple touch points, especially in the digital platform during the campaign period.
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