TOTAL, the official provider of lubricants and racing fuels for FIA Formula One™ Championship winners Sebastian Vettel and Infiniti Red Bull Racing Team, brings its heritage of providing cutting edge lubricants that deliver superior performance, reliability, and fuel efficiency to the Malaysian market via TOTAL QUARTZ, a range of lubricants specially designed to meet the stringent performance requirements of automotive OEMs (Original Equipment Manufacturers) and engine manufacturers worldwide.
According to the World Bank, Malaysia has an average of 361 vehicles per 1,000 people, a figure that increases to 977 in urban areas such as Klang Valley, the highest rate of vehicle ownership in the Asia Pacific region. According to analyst firm Frost & Sullivan, the rate will continue to grow at a compound annual growth rate of 5.8% until 2019, despite the fact that Malaysia is now the second most expensive country in the world to own a car. However, the robust demand for cars is dampened by continuous increases in fuel prices, putting pressure on automobile owners to seek ways in which they can save on fuel while optimising their car’s performance.
“Choosing the right engine oil has never been more important in Malaysia,” said Antonio Miranda, Managing Director of TOTAL Oil Malaysia. “It can make a difference in extending your engine’s life, even up to a few years, and in extending fuel mileage, especially in the of rising fuel prices. We have taken our 30 years of expertise in Formula One™ and competitive motorsports to develop the most cutting-edge automotive solutions for the mass market and specialised industries. These lubricants ensure optimum vehicle performance while maximising fuel. We all know that Malaysians love their cars and we want to empower them to take the best care of their vehicles with our lubricants.”
A survey conducted by IPSOS reveals that 32% of consumers will shift to a different brand if it delivers better performance. TOTAL’S promise of bringing “More Protection, More Kilometers” has encouraged more drivers to choose it over other lubricants. Says Kenny Lee, owner of KEGANI AUTOTECH SDN BHD, “My clients choose TOTAL because of its high quality and ability to keep the engine running in top condition.”
The TOTAL QUARTZ range of products has been developed to maximise the engine’s life. TOTAL QUARTZ lubricants contain 3 main components – a base oil of varying composition and properties enhanced by polymers and performance additives. While most lubricants fulfill basic functions such as ensuring the engine is clean, providing good cylindrical compression for efficiency, and preventing overheating, TOTAL QUARTZ goes the extra mile by saving on fuel consumption and protecting the post-treatment systems fitted in new engines. Total has developed a fuel economy calculator to show how TOTAL QUARTZ lubricants can help reduce fuel consumption.
In addition to engine oil, TOTAL Oil Malaysia specialises in providing comprehensive lubricant solutions for machinery, heavy duty vehicles across industrial sectors including food processing, construction, steel, rubber, textile, metalworking, etc. Each solution has been created to meet the strictest quality standards and have been endorsed by major OEMs) such as Kia, Citroen and Peugeot
To celebrate its success in the local market, TOTAL Oil Malaysia, along with Sony Pictures, is presenting the film ROBOCOP, which will premier in Malaysia on January 31. To know more about TOTAL Quartz lubricants and to win free movie tickets, log on to their Facebook page, www.facebook.com/totalmalaysia. TOTAL Oil Malaysia is also giving a free Robocop umbrella for every purchase of TOTAL QUARTZ 9000 (fully synthetic) and a free hand towel for TOTAL QUARTZ 7000 (semi-synthetic).
Availability
TOTAL QUARTZ is available in more than 1000 independent workshop across Malaysia. TOTAL also has 130 Auto Lubcare workshops across Malaysia, which provides full servicing for passenger cars using Total Oil products. For more information on product availability, please visit www.total.com.my or our Facebook page at www.facebook.com/totalmalaysia.
source: TOTAL Oil Malaysia
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