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Friday, March 24, 2017

PRESS RELEASE: New Mitsubishi 3S Centre Opens In Bayan Lepas


EON Auto Mart Sdn Bhd (EON Auto Mart), a member of the DRB-HICOM Group of companies, and Mitsubishi Motors Malaysia today officially launched the new Mitsubishi 3S Centre in Bayan Lepas. This is part of the company’s efforts to provide top notch services for Mitsubishi’s owners in and around Bayan Lepas and the greater Penang region. 

Operational since December 2016, the Bayan Lepas 3S centre is a relocation of Mitsubishi’s 3S centre, previously located in Bukit Mertajam. Strategically located at Penang’s Free Industrial Zone and 20 minutes away from Georgetown, the Bayan Lepas 3S centre is expected to cater to the needs of the growing customer base better, as well as take advantage of the booming industrial zone and new residential townships in the area. 

Covering a total built-up area of 1,199 square meters, the Mitsubishi 3S Centre has six service bays, a washing bay and a reception area. Additionally, the centre features a showroom that is able to showcase five vehicles and a customer lounge equipped with Wi-Fi, where light refreshments will be served for the convenience of customers. 

Fully equipped with diagnostic tools and Special Set Tools (SST) certified by Mitsubishi Motors Malaysia, the centre is manned by a 20-member team of highly trained and experienced after sales staffs, service advisors, technicians and consultants to provide the best care for Mitsubishi vehicles including general service and major repairs. 


The grand opening of the new 3S Centre was officiated by Mr Tomoyuki Shinnishi, Chief Executive Officer of Mitsubishi Motors Malaysia and Encik Rohime Shafie, Head of Automotive Distribution, and Manufacturing & Engineering Division, DRB-HICOM Berhad.

“This relocation offers huge potential for future growth of the Mitsubishi brand. This is testament that we are working on improving our sales and after sales network. Our customers are our top priority and Mitsubishi Motors Malaysia will continue to work closely with EON Auto Mart to ensure constant improvement towards the overall ownership experience of our vehicles,” said Tomoyuki.

Rohime underlined the importance of customer satisfaction, and believes that customers deserve top quality service throughout their entire ownership experience with the Mitsubishi brand.

“We are indeed confident that the collaboration between Mitsubishi Motors Malaysia and EON Auto Mart, which personifies the coming together of two industry-leading brands, will continue to pave the way for a mutually beneficial long-term partnership. This can only benefit the Mitsubishi owners.”

“EON Auto Mart invested RM600k towards the 3S Centre, on Mitsubishi’s approved equipment, after sales, training and staff acquisition. It is a show of our commitment in providing top quality service and satisfying consumer experience,” concluded Rohime.

The Mitsubishi Bayan Lepas 3S centre operates from Monday to Friday from 8:30am to 5:45pm, and on weekends and public holidays from 10:00am to 5:00pm for its showroom. Aftersales services are available only from Monday to Saturday from 8.30am to 5:30pm, and closed on Sundays and public holidays. The centre also provides shuttle service for Mitsubishi customers within a 5km radius.

PRESS RELEASE: Ford "Driving Skills For Life" Programme Aims To Increase Road Safety Awareness!!


Over 140 Malaysian licensed drivers participated in the Driving Skills for Life (DSFL) programme, organised by Ford and local distributor Sime Darby Auto Connexion (SDAC), as part of their continued efforts to increase road safety awareness in Malaysia. 

Licensed drivers comprising members of the CitiClub by CitiBank, employees of Sime Darby Berhad, fans of Ford Malaysia’s social media channel, as well as members of the general public attended the six half-day training sessions workshop by a panel of safety experts, held at the Malaysia Agro Exposition Park Serdang (MAEPS). 

“Driving Skills for Life is designed to equip drivers with the skills they need to be better and safer on the road. Road safety is a very serious issue and we feel it is our responsibility to help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

The DSFL workshops addressed the risks that drivers face on the road, such as dealing with unexpected situations, the peril of distracted driving such as the use of mobile phones while behind the wheel, hazard recognition, speed management and the importance of ensuring child seats are securely fastened. 

“Malaysian Institute of Road Safety Research (MIROS) reported that 7,152 people were killed in 521, 466 road accidents last year,” he continued. “Programmes like this will eventually help reduce road accidents in the country, and that’s what we are aiming for.”

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme offering free-of-charge, hands-on driver training that covers hazard recognition, vehicle handling, speed/space management, and distraction awareness. 

In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, India, Myanmar, Philippines, Taiwan, Thailand and Vietnam.

Wednesday, March 15, 2017

PRESS RELEASE: Naza Kia To Launch The All New Kia Grand Carnival Soon!!

Official distributor for Kia vehicles in Malaysia, Naza Kia Malaysia Sdn Bhd, is set to launch the much anticipated All New Grand Carnival before the end of the first quarter of 2017.

The launch of the All New Grand Carnival is set to make a bold entrance into the MPV market segment. It will also spearhead and set the tone and direction of Naza Kia Malaysia’s sales for 2017. 

“Despite 2016 being a challenging year for Kia in Malaysia, we managed to contain a better percentage than the national total industry volume’s negative growth. For 2017, we have forecasted our sales volume to increase by 25% and the All New Grand Carnival will play a pivotal role in achieving this target,” said Dato’ Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings Sdn Bhd.

The All New Grand Carnival will see a breath of fresh air in improvements in design and styling both on the external and the interior. It is also fitted with top notch quality materials with leather seats, power sliding door and tailgate, 3rd row passenger easy access system – one touch standing second row seats, push start button, HID head lamps with Daytime Running Lights and improved safety features including 6 airbags, electronic stability control and hill-start assist system. 

One notable key feature of the All New Grand Carnival is the engineers’ articulation of the masterful use of space in the interior. This eight-seater handsome MPV offers supreme comfort and generous legroom capacity with ample luggage space even with eight adults on board. This 2.2 Litre CRDi variable geometry turbo-charged diesel engine provides 190 horsepower with 440 Nm of torque, answering the calls for both powerful and yet economical people mover.

Some of the alluring accolades of the All New Grand Carnival are the JD Power Automotive Performance, Execution and Layout (APEAL) award, Top Safety Pick from the U.S. Insurance Institute for Highway Safety (IIHS) and the 2015 Ward’s 10 Best Interiors award. The MPV has also been awarded a maximum five-star safety rating by independent crash test authority ANCAP and NHTSA (National Highway Traffic Safety Administration).

Naza Kia Malaysia have open bookings for the All New Grand Carnival and can be done at all Naza Kia outlets in Peninsular Malaysia, Sabah and Sarawak.

Friday, March 10, 2017

PRESS RELEASE: Peugeot 3008 Won 2017 Car Of The Year Award!!


The new PEUGEOT 3008 was named the 2017 Car of the Year on Monday 6 March in Geneva by a judging panel comprising 58 European journalists. The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the twenty other prizes the new PEUGEOT 3008 has already won. The vehicle is the fifth PEUGEOT to win Car of the Year and the first SUV honoured in the history of the COTY prize.

The new PEUGEOT 3008 offers a unique blend of style, comfort and road handling. The spectacular PEUGEOT i-Cockpit® is state of the art and gives new meaning to being in the driver's seat. It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3” head-up display and central capacitive touchscreen console with ergonomic piano keys to top it all off. The new PEUGEOT 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.

“By beating out stiff competition from 30 other new models from America, Korea, Europe and Japan, Peugeot has again solidified its reputation as a superior European brand,” said Dato’ Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings. "We are poised and excited to introduce the new PEUGEOT 3008 in Malaysia this year. With this recent winning, we are furthermore confident of fellow Malaysians' interest in this award-winning new SUV", he continued.

The 3008 totalled 319 points, edging out the Alfa Romeo with 296 points. Third place on the podium went to the Mercedes E-class, which scored 197 points.

PEUGEOT has received the prize for Car of the Year for the second time in three years. The new PEUGEOT 3008 IS the first SUV winner since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969. 

When receiving the prestigious award, Jean-Philippe Imparato, CEO of the PEUGEOT brand said, “I am particularly proud and very pleased that the new PEUGEOT 3008 has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.”

Nasim Sdn Bhd currently has a full range of award-winning models on offer including the 208 Puretech, 208 GTi, 308THP, 408 e-THP, 508THP, 508 SW THP, 508 GT, 2008 Puretech SUV, 3008 SUV, 5008 MPV. With a nationwide network of 30 outlets, these attributes make Peugeot one of the top European brands in Malaysia.

All Peugeot models come with five-year warranty together with Nasim’s 3-years complimentary 24-hour Peugeot Roadside Assistance service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to provide the best ownership experience for its customers.

Nasim Sdn Bhd is the official distributor for Automobiles Peugeot in Malaysia. For more information on Peugeot Malaysia, please visit http://www.peugeot.com.my. Be our friends on our various social media platforms such as:

· Facebook: Peugeotmalaysia
· Twitter: Peugeotmalaysia
· Instagram: Peugeotmalaysia
· Youtube: Peugeotmalaysia

PRESS RELEASE: Mudah.my, Malaysia's Largest Car Online Marketplace!!


Mudah.my Sdn. Bhd., Malaysia’s largest online marketplace, has affirmed its status as the country’s top online platform for sales and purchases of both private and commercial automobiles. In January 2017 report by comScore, Mudah Auto was noted as having the highest number of unique visitors and total visits for vehicle-related pages accessed via desktop. 

Mudah.my asserted itself as the clear automobile marketplace front-runner with 853,000 unique visitors (UV’s) and 7,461,000 total website visits recorded for the month of January 2017. The comScore report showed Mudah.my Auto topped the list that also included Paultan.org with 305,000 UV’s and 1,290,000 total website visits and Carlist.my with 302,000 UV’s and 563,000 total website visits. 

“We work very closely with users and listen to their needs so that we may provide them with the best browsing and selling experience. Our users are at the core of everything we do. Our site has seen various upgrades and new features, all of which have helped to make Mudah.my Malaysia’s No.1 Car Marketplace. To all our users, a big thank you for getting us there,” said Mr. Gaurav Bhasin, Chief Executive Officer, Mudah.my.

“Mudah.my has the freshest cars advertisements across Malaysia, as the maximum duration of an advertisement is 60 days. We also have the largest number and variety of car advertisements – giving our browsers the best deals to choose from. Sellers prefer Mudah.my as cars sell quickly - some in the matter of hours”, said Mr. Peter Wong, Head of Auto for Mudah.my.



Total Unique Visitors (000)
Total Pages Viewed
(Million)
Total Visits
(000)

Total Internet: Total Audience
14,566
15,940
587,876
1
MUDAH.MY Auto
853
71
7,461
2
PAULTAN.ORG
305
4
1,290
3
CARLIST.MY
302
2
563
4
PERODUA.COM.MY
160
1
504
5
HONDA.COM.MY
155
2
205
6
CARBASE.MY
88
2
242
*Data Source desktop only, Comscore Jan 2017

PRESS RELEASE: Malaysia Auto Vendors See Great Potential To Collaborate With Japanese Counterparts


Malaysian auto vendors see great potential in partnering with their Japanese counterparts to tap the growing ASEAN Economic Community market. 

A total of 44 Japanese automotive vendors and trading companies attended a business matchmaking session with 25 Malaysian automotive vendors held in Tsu City, Mei Prefecture yesterday. The event was hosted by Hyakugo Bank of Japan.

“Southeast Asia is, with the launch of ASEAN Economic Community, a very attractive market for Japanese companies, and for Malaysian companies, partnership with Japanese companies with the most advanced technology is said to be one of the important factor(s) for overcoming competition,” Mr Toshiyasu Ito, President of Hyakugo Bank said at the opening of the business matchmaking session.

The event which was organised by the Malaysian Automotive Institute (MAI), assisted by the Malaysia Investment Development Authority (MIDA), the Malaysia External Trade Development Corporation (MATRADE), Japan Trade Organisation (JETRO) and supported by Perodua.

The potential collaboration between these companies include strategic partnership and/ or technical assistance in the areas of plastic parts, metal parts, tools, electrical parts and after-market parts.

The event was also attended by Hyakugo Bank’s Chairman Mr Tsuyoshi Ueda, Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh, MAI’s Chief Operating Officer, Encik Nizma Mohd Nazar and MIDA Director, Tokyo office, Encik Zahirul Ishak. 

“Today’s event is a testimony of the strong bilateral economic relationship between Malaysia and Japan.” 

“It is intended among others as a platform for our vendors to identify suitable and potential joint ventures with Japanese automotive companies; as well as help to promote strategic alliances in various business areas, including technology collaboration, business expansion opportunity, export market penetration and knowledge sharing,” Nizma said.

He said that Japan has long been a close trading partner to Malaysia. In terms of trade of automotive products, Japan was Malaysia’s second largest trading partner, with two-way trade amounting to RM6.8 billion in 2015. 

“Malaysia’s exports of automotive parts and components to Japan last year recorded an increase of 27 per cent to RM301.5 million from RM237.5 million in 2014. Look at Perodua, and that is a testament to what a Japan-Malaysia partnership can do,” Nizma said.

Datuk Aminar said that this event is rather historic moment for the Malaysian automotive industry in general and for Perodua in particular, as all the 25 Malaysian vendors participating are the best in their respective fields and are now on the verge or going regional, if not global.

“These 25 Perodua vendors were vetted carefully based on their dedication towards improving quality, discipline and productivity while at the same time committed towards better cost management,” he said.

Datuk Aminar said that this business matching session is also a continuation of the “Look East” Policy, which began in 1981 as well as an opportunity to take advantage of the free trade agreement between Malaysia and Japan.

“I believe that there are a lot of areas where collaborations are possible whereby both parties can complement each other to take advantage of the potential growth in the Southeast Asia nations or ASEAN and beyond,” he said.

He further explained that aside from the economic potential growth in the ASEAN region, Malaysia also has a lot of potential as the country’s economic growth is expected to grow between 4.5% and 4.7% in 2017.

“Malaysia is a Japanese-friendly country with over 30,000 Japanese citizens living and working there. There are also over 3,000 Japanese related companies operating in Malaysia and we believe that you will find that Malaysia the right place for you to set up your business,” Datuk Aminar added.

Monday, March 6, 2017

REVIEW: Konica Minolta ICE-µ Tint Film, Are All Tint Film The Same?


Car window tint is very synonymous with drivers here due to our hot and humid weather in Malaysia. It is like a must for all new car owners to have window film tints installed as soon as the car drives out from the showroom. The automotive window tint scene in Malaysia can be traced back to the mid-nineties when there were only a few players in the market.

Fast forward, the automotive window tint scene in Malaysia has since evolved from its humble beginnings. Today, we see many brands and distributors mushrooming to satisfy the needs of new and current car owners. Seeing this trend and also the sheer size of this business, a new entrant to this industry has been established in Malaysia - the Konica Minolta ICE-µ window tint film – marketed through its authorised partner and sole distributor, Jasa Sarjana Sdn. Bhd (Jasa Sarjana).


Established in September 2013, Jasa Sarjana Sdn Bhd exclusively offers Konica Minolta ICE-µ window tint film at their outlet at Glenmarie, Selangor. So, if you are looking for other window tint film brands, this is not the place for you.

Recently, Jasa Sarjana invited me to their outlet to experience first-hand, the technology and product range from Konica Minolta ICE-µ window tint films, which are available in the market.


Konica Minolta has built up wide expertise in optical technology through developing and producing film and lenses, evolving as a company along with Japan's photographic culture. They have adapted the technical knowhow to the changing world, advancing into new business areas such as IT and medicine while consistently creating new value. Konica Minolta's new high-performance window film, Ice-μ, is a product of their accumulated expertise in optics and film manufacturing.


Enough of the history lesson. Let’s move on to get know more about the technology behind the Konica Minolta ICE-µ window tint film. The Konica Minolta ICE-µ window tint film technology features can be divided into four distinct aspects:
  • No signal interference
  • In pursuit of greater comfort
  • Wavelength control technology and
  • Environmentally friendly
In this write-up, I will explain to you, the readers of Auto Insider Malaysia, on each distinct point that makes the Konica Minolta ICE-µ window tint film a great product.


The first point that I would like to discuss is the ‘no signal interference technology’ of Konica Minolta ICE-µ window tint film. The tint differs from other technology on the market as it utilises a non-metallic nanotechnology layer, as opposed to competitors who use metallic layers to block the blazing heat from the sun. The advantages of using a non-metallic nanotechnology layer is that the tint film will not interfere with mobile phone reception or signals used by onboard devices, such as car navigation systems and electronic toll collection systems such as Smart-Tag. With this technology, you will not have drop calls (aside from those due to cellular coverage) while talking on your mobile phone, experience good GPS reception for navigation purposes and also have no issues whilst using Smart-Tag in toll lanes. Now, you may have noticed the tint in some cars has a yellowish/brownish reflection. This is because the metallic layers on the film have begun to develop rust that has built up on the surface. With Konica Minolta ICE-µ window tint film, you will not experience this issue and Konica Minolta guarantees this throughout the film’s lifespan.


The second salient point is about the pursuit of greater comfort. The Konica Minolta ICE-µ window tint film ensure users that unwanted solar rays will be blocked, thus reducing the heat from the sun. As you may know, unwanted solar rays such as UV rays can be harmful to the skin for you and your passengers and also affects the interior of the car. In blocking the UV rays, interior of cars will not fade nor will there be issues with dashboard cracks. The film is clear enough to comply with visible-light transmission laws around the world and provides cooler and comfortable driving during daytime, all while ensuring a clear view for safe night driving. With safety in mind, Konica Minolta ICE-µ window security tint film also holds shattered glass together during instances such as glass breakage due to loose stones deflected from large vehicles or in carjacking cases.


The third point I would like to touch on is the ‘wavelength control technology’. As explained earlier in the history, Konica Minolta film technology is built on the experience gained from a thin film and optical design. The Konica Minolta ICE-µ window tint film has been designed uniquely and innovatively to incorporate layers upon layers of functional design. These layers include high and low refractive index films made from newly developed nanomaterials which are sandwiched at optimal thickness enabling the film to reject or absorb only UV rays and IR (infrared) wavelengths from the light spectrum. Through this innovative technology, not only were the harmful rays rejected but at the same time, the film lets through visible light as high as 95% for some of their range of films.

With Konica Minolta ICE-µ Tint Film

The last point is about its ‘environmentally friendly credentials’. As mentioned earlier, the ultimate pursuit of the product is to give the best comfort and safety in mind. All Konica Minolta ICE-µ window tint film is designed to reduce heat considerably which in turn means you can rely less on air conditioning in your car. This results in less fuel burn as the air conditioning system operates at a lower level without zapping the power from your engine to cool the cabin. With the increases in fuel price, purchasing Konica Minolta ICE-µ window tint film will be a financially viable solution.

Without Konica Minolta ICE-µ Tint Film

With all the above mentioned technology, the product would not be great without good manufacturing and material design. The Konica Minolta ICE-µ window tint film is manufactured using high-tech multicoated films with precision nano order where the layers of film have gone through the ‘roll to roll’ coating technology. This technology allows multiple coatings to be simultaneously applied to each layer instead of one layer at a time. This will enable faster and more stable production. Besides that, the material design of the tint film is layered with special coating material properties that prevent different layers of the tint material to be mixed, which can reduce its performance.

All in all, the Konica Minolta ICE-µ window tint film technology and precision manufacturing method provides the highest quality automotive window tint film technology on the market. The price for a whole car installed with Konica Minolta ICE-µ window tint film is roughly the same as what is being offered by other established brands in the market. However, with a long history of technology and experience in film and optics, the Konica Minolta ICE-µ window tint film has established themselves as the next generation tint film technology for your car.

In the next article, I will share my first-hand personal experience of the latest Konica Minolta ICE-µ RS series window tint film and the installation process by their professional technicians. Stay tuned for the next update!!

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