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Tuesday, July 22, 2014

PRESS RELEASE: VW Malaysia Crowns The Winner Of "Safe & Stylish Balik Kampung" Campaign!!!

Volkswagen Malaysia and renowned fashion designer Melinda Looi saw both brands unite to offer Malaysians a chance to drive home a brand new German engineered Polo Sedan this festive season in conjunction with the “Safe & Stylish Balik Kampung” campaign.

The month-long campaign, which kick-started concurrently with Melinda Looi’s 2014 Raya collection ‘emel by Melinda Looi’, saw an overwhelming response from fans of both the fashion and automotive scene.

Emerging the winner from over 6000 entries, Ahmad Amirul Ehsan bin Alias was the winner of the “Safe and Stylish Balik Kampung” campaign and was presented a mock key at the prize presentation ceremony, held in conjunction with the ‘Volkswagen On Tour’ brand showcase in Paradigm Mall at Kelana Jaya.

Ahmad, who hails from Rawang could barely contain his excitement at winning the prize, saying “I was really surprised and excited when I found out that I had won a brand new Volkswagen Polo Sedan. I’ve been eyeing a Volkswagen car for a while now, so it is amazing that my dream has come true this Raya. I am so grateful for getting this opportunity to own my very own Volkswagen.”

Petra Schreiber, Director of Marketing and Communications, Volkswagen Malaysia shares, “We embarked on a campaign themed around style and safety as these two elements are in line with the Volkswagen brand. We are truly delighted to be able to share the joy of owning and driving a Volkswagen with this lucky winner in conjunction with this joyous festive celebration.”

Launched in Malaysia in 2013, the locally assembled Polo Sedan boasts a spirited performance with the best-in-class torque of 153Nm at 3,800rpm. The German Engineered Polo Sedan possesses excellent fuel efficiency – offering a combined fuel consumption of 6.5 litres per 100km or 15.4km per litre making it the perfect vehicle for daily urban commuting or out-of-town drives.

The Polo Sedan comes equipped with impressive safety features including dual front airbags and dual side airbags, Intelligent Crash Response System (ICRS), anti-lock braking system (ABS) with Brake Assist (BA), anti-pinch windows in all four doors, standard 3-point safety belts for front and rear outboard occupants, child seat anchor (ISOFIX system), and an anti-theft alarm system for maximum safety all the time.

source: VW Malaysia Media Servives

PRESS RELEASE: Perodua Maintains Top Sales In Malaysia

Perodua maintained its position as the most preferred compact automotive brand with 94,500 units sold within the first six months of the year, representing an estimated market share of 28.4%. 

The sales performance was based on strong demand for the Perodua Myvi and Alza over the period. Perodua estimates that the total industry volume grew by 6.2% to 332,800 for the first half of the year from 313,500 units in the same period last year. 

“Despite maintaining our position, there has been a minor erosion of our market share to 28.4% from a market share of 30.9% in the same period last year,” Perodua President and Chief Executive Officer, Datuk Aminar Rashid Salleh said. 

He said that the cause of the reduction was due to intense competition from the industry players as well as the tightening of the financing guidelines.

“That being said, we are revising our sales number to 193,000 by year end from a target of 197,000 units announced earlier in the year as competition is far more formidable than previously expected,” Aminar said.

On after sales, Aminar said vehicle intake, intake revenue and parts sales have shown improvement compared to the same period last year.

Perodua saw an increase of 4% to 956,000 vehicles visiting its service centres or “intake” compared with 924,000 intake in the same period in 2013. As a result, revenue from intakes have increased by 4% to RM272 million from RM261 million previously.

“The increase in intake have also increase the number of our after warranty customers to 277,700 from 261,000 customers previously,” Aminar shared with the media at Perodua first half performance review and future targets here today. 

Aminar predicted the next six months will continue to be challenging from the sales perspective but he is hoping to do better in the area of after sales.

In a separate function later in which Perodua broke fast with its business partners and the media, the compact car company contributed Hari Raya packets to children from Rumah Anak-Anak Yatim Al-Kausar and Maahad Tahfiz Nurul Iman.

At the same event, Perodua also contributed RM30,000 to the “Tabung Kemanusiaan Palestin Media Prima Berhad” as a show of solidarity and compassion towards the suffering of the Palestinian people in Gaza.

Receiving the mock cheque was CSR advisor Datuk Ahmad A Talib. Also present was Media Prima Chairman Tan Sri Johan Jaafar.

source: Perodua

Tuesday, July 8, 2014

NEW LAUNCHES: Citroen Grand C4 Picasso Available From RM189,888 OTR!!!

As being highlighted last month and the order booking for the Citroen Grand C4 Picasso, Citroen Malaysia has confirmed the MPV prices on the road will be RM189,888 with only a single variant which is the 2.0 Blue HDi. 

This MPV is powered by a 2.0 litre four-cylinder turbodiesel, offering 148 hp at 4,000 rpm and 370 Nm of torque at 2,000 rpm and it is connected to a six-speed automatic transmission and an astounding performance figures which includes a 0-100 km/h time of 10.2 seconds and a 207 km/h top speed.

Standard equipment includes keyless entry and start, a seven-inch touchscreen infotainment system located below a 12-inch digital instrument cluster, navigation, reverse camera, dual-zone automatic climate control in front and air vents for the second and third rows and 360-degree surround view system

One of the best features of this MPV is a panoramic roof, an electrically-powered tailgate, an automatic parking system and 18-inch wheels wrapped with Michelin Pilot Sport 3 tyres

Buyers of this MPV can look forward to choose between four exterior colours being Noir Onyx (black), Blanc Banquise (white), Blue Teles and Rouge Babylone (red).

NEW LAUNCHES: New Kia Cerato Kx. On The Road Price RM89,888!!!!

Naza Kia Malaysia just announced the launch of the Cerato Kx. The Cerato Kx is the third model launched by Naza Kia Malaysia this year following the launches of the New Kia Optima K5 in January and the New Kia Sportage in March.

As a new variant entrant into the C-segment of the market, the CeratoKx is positioned for consumers between the ages of 26 and 40 who are seeking a vehicle with superior aesthetics and premium features and uncompromising safety standards.

“The Cerato Kx caters to the practical needs of daily use based on the extensive features offered which in turn gives more value added to the new price range,” said Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.

With a monthly target of 200 unitson top of the current Cerato 1.6 & 2.0’s 600 monthly units target, he said the Cerato Kx will help Naza Kia Malaysia achieve its sales target.

In 2013 since its launch in July, the Cerato performed positively with recorded sales of 1,753 units. Year-to-date sales of the Cerato in 2014 have been healthy with recorded sales of 1,784 units, making up 37% of Naza Kia Malaysia’s total 2014 year-to-date sales.

The Cerato Kx offers exceptional value by retaining most of the best features that made the Cerato a worldwide top-seller, all at a more affordable price. 

In profile, the Cerato Kx features detailed styling with masculine lines that are aerodynamically-sleek and purposeful, with a sense of fluidity that’s strongly coupĂ© while its interior features high-quality materials and executive-level comfort.

Kia’s signature ‘Tiger Nose’ radiator grille features a geometrical lattice pattern that sets off the CeratoKx’s stylish profile along with frontal projector halogen headlamps and LED Daytime Running Light (DRL) for optimal visibility. The tail end is flanked by rear combination lamps bulb-type with rear fog lamp that is a uniquely Kx design.

Additionally, the Smart Welcoming Light system presents puddle lamps that automatically sense the Smart Key and lights up the car ground while pocket lights illuminate the door handle.

The CeratoKx’s interior features a flex steer system, rear view camera, front and rear parking assist system,push start ignition, smart key and keyless entry, an 8” touch screen LCD with audio GPS navigation and Bluetooth steering control. 

Under the hood of the Cerato Kx is Kia’s Gamma 1.6 MPI D-CVVT Engine which produces 130 PS and 157 Nm of torquemated to a six-speed automatic transmission.

The Cerato was Kia’s second best-selling model globally in 2013 after the Rio.Since its worldwide launch in 2013, the Cerato has won ‘Best Compact Sedan’ by, named among ‘Ten Best Interiors for 2013’ by Wards Automotive, rated Number One in ‘The $20,000 Compact Sedan Challenge’ by USA Today & and ‘Family Car of the Year 2013’ by New Straits Times (NST) – Maybank Car of the Year 2013 awards.

Book and register a Cerato model and get rewarded with a Petrol Card worth RM1,000. This offer is applicable only for the Cerato Kx variant at all authorised Kia branches and dealers nationwide.

The on-the-road price for the Cerato Kx is RM89,888 in Peninsular Malaysia.

The Cerato Kx comes with a five-year unlimited mileage warranty.

source: Naza Kia Media Services

Monday, July 7, 2014

PRESS RELEASE: Nostalgia Bersama Nissan Raya Video and Kick Off Raya Promotion Campaign

In the spirit of Aidilfitri, Edaran Tan Chong Motor Sdn Bhd (ETCM) is celebrating family ties in its festive campaign for the months of Ramadhan and Syawal. 

At the heart of ETCM’s Raya Campaign is a short film, specially-produced for the viewing pleasure of Malaysians. Aptly called ‘Atuk’, the heart-warming film follows the emotional journey of the patriarch of a Malay family on the eve of Hari Raya Puasa that focuses on the invaluable message to always cherish loved ones. 

According to Dato’ David Chen, the Executive Director of ETCM, the objective of ETCM’s Raya Campaign is to inspire Malaysians to nurture one’s family values and celebrate Hari Raya with love and forgiveness. “Sometimes, we get so caught up in our hectic daily lives that we forget the things that really matter, so we hope that ‘Atuk’ will remind Malaysians that family is everything.

After all, our family members are with us through thick and thin, and whilst we might not agree all the time, the enduring bond will always be there.” he added. "Atuk’ is now available for viewing on the Nissan Malaysia website, the official Nissan Malaysia You tube channel and Facebook fanpage. ETCM is also posting family-centric blog postings on the Nissan website throughout the month of Ramadhan, with topics such as enjoying gatherings with multi-generational family members, preparing for parenthood, and tips on how to be presentable when meeting the partner’s family for the first time. These messages and ‘Atuk’ strongly represents ETCM’s tagline this Hari Raya, ‘Orang Jauh Lagi Dikenang, Orang Dekat Makin Disayang. Tak Kira Jauh Atau Dekat, Kami Menyatukan Anda Dengan Semua’. 

Additionally, ETCM is also offering exceptional promotions on selected Nissan models this Raya. The promotion, which kicked off on 20th June, and will run till 31st July 2014, offers Malaysians the opportunity to own a Nissan model from just RM22 per day*, and customers can take their pick from selected Nissan models ranging from Almera, Grand Livina, Serena S-Hybrid and 

Navara to balik kampung in. Customers interested in the newly launched All-New Sylphy and Teana can also look out for special deals on both models. Buyers looking for attractive discounts and deals can further enjoy attractive offers including 50% off NISMO and IMPUL Aerokits for the Almera, and IMPUL Aerokit for Grand Livina, while customers who purchase a new Serena S-Hybrid will be entitled to free Multimedia Navigation. 

To add to the celebrations, ETCM is holding Hari Raya roadshows nationwide, where customers can drop by to have a look at the latest Nissan models, participate in fun-filled activities, and go home with giveaways of kurma and Raya packets.

Dates and venue of the Hari Raya roadshows are as follows:

source: ETCM Media Services

PRESS RELEASE: VW Group Malaysia Once Again Sponsored Volkswagen Marathon Series 2014

Underlining its commitment to the environment and sustainability, Volkswagen Group Malaysia recently announced its sponsorship of the Volkswagen Marathon Series 2014.

Continuing the momentum from last year, the 2014 edition of the Volkswagen Marathon Series consists of two breath-taking boutique runs that allow participants to be at one with nature. Organized by The Marathon Shop, the first run will be The Island Ocean Marathon taking place in Langkawi on 10 August 2014, which will then be followed by The River Jungle Marathon in Hulu Langat, Selangor which has been voted as the most beautiful marathon route and which will take place on 7 September 2014.

Armin Keller, Managing Director for Volkswagen Group Malaysia shares, “Volkswagen Group Malaysia has been the title sponsor for the Marathon Series since its inception in 2011 and this is a partnership that I am personally very happy about. A marathon that drives an appreciation of nature is very much inline with our own Think Blue philosophy which furthers the cause of environmental awareness and sustainability.”

Both runs in The Volkswagen Marathon Series 2014 are open to local and international participants of all ages and divided into two categories; Male and Female. In addition to the 42.195 km run that is customary of marathons, runners can also expect to get the opportunity to take in the sights and sounds of nature with more than 2,000 fellow running enthusiasts, comprising of veterans and first-timers alike. 

In addition to being the Title Sponsor of this year’s run, Volkswagen Group Malaysia will also be supplying the vehicles needed for safety, medical and logistics purposes throughout The Volkswagen Marathon Series 2014.

source: VW Malaysia Media Services

Friday, July 4, 2014

PRESS RELEASE: UMW Toyota Going Green With Tree Planting Initiatives!!

In conjunction with the United Nations-declared World Environment Day in June, UMW Toyota Motor (UMWT) conducted a series of tree-planting activities throughout the entire month involving their staff and the local community. More than 1500 trees were planted at two locations: the Forest Research Institute of Malaysia (FRIM) forest reserve in Kepong and the Kota Kemuning Lake Garden.

The first tree-planting session at FRIM on 14 June 2014 involving UMW Toyota’s manufacturing arm, Assembly Services Sdn. Bhd. (ASSB) was attended by 30 staff members, who turned up early to plant seedlings of endangered tree species such as Chengal, Merbau, Balau and Berlian. 

21 June 2014 marked a major milestone when the car manufacturer participated in the UMWT-MBSA Trees For Life event which saw close to 1500 trees being planted at the Kota Kemuning Lake Garden.

The event, co-organised by the Shah Alam City Council (MBSA) with partners Eco Warriors, several colleges and universities and the Kota Kemuning community, was attended by a whopping 1400 people, each eager to plant trees to save the planet. 

Also present was the Mayor of Shah Alam, Dato’ Haji Mohd Jaafar, who officiated the event, and several councillors, who also participated in the tree planting activity. 

“We have always been passionate about tree-planting and have been participating in tree-planting activities in the last few years. When we heard about MBSA’s Tree For Life event, we knew it was right up our alley,” said UMW Toyota Motor’s Executive Director Ravindran K. 

Located close to the company’s headquarters and manufacturing plant in Shah Alam, it injected more meaning into the project, as it provides participating staff a sense of proud ownership and responsibility towards the tree they planted. 

The tree seedlings, which were provided by MBSA, were specially selected by Datuk Shahoran bin Johan Ariffin, landscape advisor to MBSA, who chose them according to their suitability in a city park. 

The planted trees will be cared for by MBSA but UMWT staff will continue to monitor their development to ensure they are growing well. 

The event was given a unique eco-ride twist with the UMWT-MBSA Trees for Life Ride, which saw 243 cyclists cruise around 12kms around Kota Kemuning to promote healthy living via the cycling culture. Participants consisted of the members of the Toyota Cycling Club and Kelab Basikal Shah Alam.

Meanwhile, later on in the year, another programme known as Perintis Hijau, a programme by MBSA will see participation from ASSB. This programme, involving primary school children around the Shah Alam district, will see more trees being planted to cultivate respect and love for the environment among the younger generation.

The tree-planting activities are part of UMWT’s CSR initiatives to bring value to the people and places where they conduct their businesses. Apart from environmental activities, the company also has two key CSR pillars looking into traffic safety and philanthropic assistance. 

Source: UMW Toyota Motors Sdn. Bhd.
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