Naza Kia
Malaysia Sdn Bhd, the official distributor of Kia Motors vehicles in Malaysia, today
awarded the winners of its various UEFA EURO 2012 contests with tickets to this
summer’s biggest footballing event.
A total of 16
tickets to EURO 2012 in Poland and Ukraine were awarded to the winners of Naza
Kia Malaysia’s various EURO 2012 contests at a special prize-giving ceremony at
the Kia Red Cube Petaling Jaya.
“We embarked
on four campaigns this year to reward our customers with tickets to EURO 2012,”
said Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia.
Kia Motors is
the official sponsor for this year’s EURO 2012 and follows its previous
sponsorship of the FIFA World Cup in 2010 and the Copa America 2011. Besides
awarding tickets, Naza Kia Malaysia will also bear all flight and accommodation
costs.
The first
contest tied-in with the company’s Test Drive Kia On Tour 2012 series of
roadshows. For this campaign, customers who made a booking or test drove a
vehicle at the roadshows stood a chance to win a ticket to the EURO 2012 Group
B match between Germany and the Netherlands.
The Test
Drive Kia On Tour 2012 began in One Utama in March before moving to the KSL
City Mall in Johor Bahru in April. It returned to the Klang Valley in May at
The Curve in Petaling Jaya before concluding at the Queensbay Mall on May 27.
As an added bonus, one winner was picked from each venue.
Naza Kia
Malaysia recorded 636 bookings from all four venues with 2,406 test drives
conducted. The winners for the Test Drive Kia On Tour 2012 roadshows were Ahmad
Akram Bin Gharib, Muhammad Safuan Bin Alias, Azlan Bin Awalludin and Teh Chee
Hong.
Another EURO
2012 contest was held in conjuction with two Kia Customer Days which were held
in March and May respectively. For both customer days, entries were divided
into two categories: sales and after-sales.
In the sales
category, customers who made a booking during the customer day would be entered
into the running to win a ticket for the Germany vs the Netherlands Group B
match.
Similarly, in
the after sales category, a ticket for the same match was up for grabs for customers
who sent in their cars for a service during the customer day.
The winners
for the customer day in March were Muhammad Wira Aiman Bin Kelana and Lee Chee
Kah.
For the
second Kia Customer Day, Naza Kia Malaysia offered tickets for two winners for
both categories. The winner in the service category, Airul Redzma Mahpor won two
tickets for the quarterfinals match at EURO 2012 while Ooi Kah Hean, the winner
in the sales category, won two tickets for the semifinal match.
The runner-ups
for both categories - Shahrul Helmi Shahidan and S. Chinatamy - won one ticket
each for the Group B match between Germany and the Netherlands.
The third
EURO 2012 contest was the “I Just Scored Contest” on Naza Kia Malaysia’s
official Facebook page.
In this
campaign, Naza Kia Malaysia’s fans on the page were invited to submit videos of
themselves celebrating a goal at EURO 2012 to win tickets.
The winner,
Mohd Husin Abd Rahman, was voted by other fans of the page from May 14 to May
18. He receives two tickets for the Germany vs The Netherlands match.
The last contest
held was in conjunction with the launch of Naza Kia Malaysia’s Test Drive Hub
in Bangsar. The Test Drive Hub offers customers the chance to test drive any
Kia by making appointments online, by telephone or at the centre itself which
is open seven days a week from 9 am to 9 pm.
One lucky
customer, Mong Xien Tien, who registered for a test drive from April 18 to May
20 was awarded two tickets for the EURO 2012 Group B match between Germany and
the Netherlands.
“In total, we
received 6,895 entries from our EURO 2012 campaigns. Our bookings from the Test
Drive Kia On Tour 2012 roadshows and the two Kia Customer Days totaled 832
units,” said Datuk Hafiz.
He said the
positive response from the campaigns had contributed to Naza Kia Malaysia’s
sales growth this year. As of May 31, 2012, Naza Kia Malaysia has sold 5,195
units, up 11% from the same period a year earlier.
