Naza Kia gave away the final two tickets to watch and experience FIFA World Cup live in Brazil through its “World Cup Rocks with Kia” campaign. The winner Lee Fee Mei from Petaling Jaya, Selangor was chosen through a lucky draw by Naza Kia Malaysia’s Chief Operating Officer, Datuk Hafiz Syed Abu Bakar, at the final World Cup edition Test Drive Kia on Tour roadshow held at Suria KLCC from May 16 to 21.
The entries to the contest, 6,140 in total, came from the four Test Drive Kia on Tour roadshows where visitors who test drove or booked qualified to participate and stood a chance win the grand prize. The winner received 2 tickets with the total package including flight tickets to Brazil, accommodation, tickets to World Cup match and a city tour.
The Test Drive Kia on Tour roadshows kicked off in March this year to celebrate the advent of the greatest sports event of the year, and to highlight Kia’s global partnership with FIFA World Cup. The first roadshow was held at Queensbay Mall in Penang from March 6 to 9, followed by a stopover in Damansara, at The Curve from March 16 to 19 before Kia took the southern region by storm at KSL City Johor Bahru from April 4 to 6. The stop at Suria KLCC was the last leg of the roadshow and was held from 16 to 21 May following the highly successful tours for this world cup roadshow edition.
There were fun and games in the football-themed atmosphere at the roadshows, with Kia models such as Kia Cerato 2.0 and 1.6, Picanto, Rio, Optima K5, Sorento and Sportage on display and available for test drives. Of the total bookings received, Kia Picanto was clearly the popular choice and Cerato came in a close second.
Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia said the company sees the global partnership with FIFA World Cup as a great opportunity to deliver the excitement of the brand to football-mad fellow Malaysians.
“Through our global partnership with FIFA World Cup, we are able to extend extraordinary opportunities and experiences to our fellow Malaysians. This is part of Kia’s legacy to continuously surprise and excite customers and the communities around it, not just through the cars but through the promise of the brand,” said Datuk Hafiz.
Test Drive Kia on Tour sits under Naza Kia Malaysia’s “World Cup Rocks with Kia” campaign which gave ten lucky Malaysians the opportunity to win all-expenses-paid trips to Brazil to watch the FIFA World Cup. Other initiatives under this campaign include Fuleco Friend Search (2 tickets won) and Champs to Rio (6 tickets won) and Cheer to Kia, a roving viewing party.
Those interested in getting more information on this and other exciting FIFA World Cup initiatives by Naza Kia Malaysia can log on to www.kia.com or www.facebook.com/kiamalaysia.
source: Naza Kia Sdn. Bhd.
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