PRESS RELEASE: VW Malaysia Awards The Winner Of "Win a Polo Sedan" Campaign!!!

Volkswagen Malaysia recently announced the winner of the “Win a Polo Sedan” campaign in conjunction with the “Onefootball Brasil” app that was kicked off in May this year. As a fervent football and Volkswagen fan, Tee Jee Hung was doubly thrilled to find out that he was the grand prize winner of a brand new Volkswagen Polo Sedan. 

Earlier this year, Volkswagen kicked off the football season by introducing the “Onefootball Brasil” app to give fans worldwide an elevated football experience. Volkswagen Malaysia also held a contest that ran from 22 May to 13 July with the main prize of a brand new Polo Sedan up for grabs. Football fans and discerning motorists alike were invited to visit any Volkswagen dealer showroom nationwide and test-drive any vehicle from Volkswagen’s extensive range in order to stand a chance of winning the German-engineered sedan.

28 year-old Tee Jee Hung was among the thousand contestants who took their desired Volkswagen vehicle for a test drive and managed to emerge as the winner of the football-driven contest. During this period, Volkswagen’s OneFootball app also garnered more than 26,000 downloads in Malaysia.

“Winning a Volkswagen Polo Sedan was indeed an exciting surprise to me! I downloaded the Volkswagen ‘Onefootball Brasil’ app to keep updated on the 2014 FIFA™ World and one of its features directed me to the nearest Volkswagen dealership. I took the opportunity to test drive the Polo Sedan since I’ve been considering of getting the car for some time now, but I really never thought I’d win the exact car I wanted. Thank you Volkswagen for this incredibly exciting opportunity, this win truly wraps the football season!” exclaimed the IT programme consultant from Seremban. 

Petra Schreiber, Director of Marketing and Communications, Volkswagen Group Malaysia shares, “We are pleased to reach out and present an exciting and emotional moment with Malaysian in conjunction with the 2014 World Cup. Much like the national German football team that just won the 2014 World Cup, the Polo Sedan we are giving away epitomises the highest of performance, quality and efficiency. We trust that Tee Jee Hung who is always been a Volkswagen fan will enjoy the true Volkswagen brand experience.” 

Launched in 2013, the German engineered - Malaysian assembled Polo Sedan boasts a spirited performance with the best-in-class torque of 153Nm at 3,800rpm whilst possessing extraordinary fuel efficiency; offering a combined fuel consumption of 6.5 litres per 100km, allowing drivers to go a distance of 15.4km per litre. Not content with just offering great drivability, the Polo Sedan also comes with impressive safety features including dual front airbags and dual side airbags, Intelligent Crash Response System (ICRS), anti-pinch windows in all four doors, standard 3-point safety belts for rear outboard occupants, child seat anchor (ISOFIX system), anti-theft alarm system and anti-lock braking system (ABS).

PRESS RELEASE: UMW Toyota Embarks To Year Long Road Safety Campaign!!!

UMW Toyota embarks on a year-long road safety campaign to raise awareness of road safety among consumers with series of activities at their selected outlets. The road safety outreach initiative, themed ‘Safety is Love’ is meant to enhance the car manufacturer’s image as a car manufacturer that cares. 

“As a caring automotive company, safety is an essential element throughout our company’s entire operations,” says Datuk Ismet Suki, President of UMW Toyota Motor. To begin with, he elaborates, every Toyota vehicle is fitted with safety features, making Toyota a preferred choice for many families. Yet, road accidents can still happen due to other factors such as driver’s behaviour, road condition and other distractions.

It is our social responsibilities to carry out road safety activities to ensure we have reliable vehicles and promote a high level of safe behaviour on the road. The road safety initiative is meant to complement the efforts by the Road Safety Department to reduce accidents and encourage all road users, whether pedestrians, passengers or drivers, to practise more care when on the road. 

To achieve this, buntings bearing important road safety messages are displayed at all Toyota outlets throughout the year to remind customers to always practise safe travelling. Apart from the buntings, a series of talks on road safety were also conducted.

These two activities are carried out according to specific themes. The first two quarters of the year had focused on seatbelts – ‘Buckle Up, Stay Safe’, and speeding – ‘Watch Your Speed’, while the current theme is on fatigue (exhaustion) – ‘Too Tired to Drive?, Take a Rest!’, followed by distractions – ‘Stay Alert, Arrive Safely’ for the last quarter.

Four talk sessions were conducted earlier at Central and Sabah Regions by an experienced trainer. A few more sessions are planned to coincide with the impending holiday seasons. Participants will not only be exposed to common causes of road accidents, safe travel tips and others, but also gain real-time insights on what to do during an accident or emergency while on the road.

“The response to the talks was positive,” says Datuk Ismet. “Many of the participants found the sessions to be very interesting, interactive and informative, which makes us feel that we are able to deliver the message of practising safe travelling”. 

Ultimately we want everyone to remember that safety is love, stresses Datuk Ismet. “Imagine the pain and suffering of someone who was waiting for their loved one to arrive, only to be told that they have perished in an accident in transit. Be careful and safe all the time, if not for your own sake, for the sake of your loved ones.”

source: UMW Toyota Media Services

PRESS RELEASE: Suzuki Malaysia Automobile Spreads The Joy To Student Of SK Sg Judah!!!

Suzuki Malaysia Automobile (SMA) brought smiles to the faces of students of SK Sg Judah today. In light of the ongoing fasting month and upcoming Hari Raya festivities, Suzuki Malaysia Automobile invited students and teachers from the government school for Orang Asli based in Pulau Carey, as well as its staff members for a buka puasa event here at Laman Qaseh.

Staying true to Hari Raya traditions, Suzuki Malaysia Automobile distributed Duit Raya packets to the students of SK Sg Judah. It also made a contribution to the school to aid with the development of existing school facilities as part of the company’s ongoing long-term Corporate Social Responsibility (CSR) program with the school.

Present at the buka puasa event was Mr Keiichi Suzuki, Managing Director of Suzuki Malaysia Automobile Sdn Bhd. “In line with Suzuki’s DNA, ‘Way of Life!’, we are committed to long term CSR activities such as our involvement with SK Sungai Judah. We are gathered here today to highlight our relationship with the school as well as with all the SMA staff and members of the media. We cherish these solid bonds and hope they last for many years to come,” he said in his welcome speech.

Suzuki Malaysia Automobile’s relationship with SK Sungai Judah began in February 2012 when it ‘adopted’ the school and highlighted its intention to give back to the community by enriching the education experience of the Orang Asli students who attended the school. The company has since provided aide in the form of upgrading its IT facilities, LED TVs for interactive learning and organising unique events such as giving students the exciting experience of escorting players at matches during the AFF Suzuki Cup.

In its most recent CSR contribution to SK Sungai Judah, Suzuki Malaysia Automobile sponsored a Suzuki APV to the school to broaden the students’ learning possibility and enhance their mobility. All of the contributions made by Suzuki Malaysia Automobile thus far are in line with the brand’s commitment to aiding in the development of a more knowledgeable, dynamic and motivated community.   

Suzuki Malaysia Automobile was also delighted to announce the launch of their new website today. The company’s new online portal goes live after several months of planning. Designed for greater user-friendliness, the new website features a better look and feel with more functions and easier end-user navigation. For more news and updates on Suzuki Malaysia Automobile, visit www.suzuki.net.my .

PRESS RELEASE: Malaysian Futsal Team In Brazil Stunts!!!

Kia Malaysia’s Champs to Rio futsal tournament champs Dani KSL FC took the world by storm in Brazil at the Champs Into The Arena 2014 World Championship organized by Kia Motor Corporations. The underdog team from Malaysia brought down futsal bigwigs from around the world before taking the defeat from Jordan at the finals of held in Salvador Brazil recently.

Dani KSL FC from Malaysia was one of only two teams from Southeast Asia, the other from the Philippines, that was pitched against futsal giants from Chile, Argentina, Italy and Germany at the international futsal tournament held alongside FIFA World Cup in Salvador Brazil. The 19 nations which took part in the tournament were: Argentina, Belarus, Brazil, Chile, China, Colombia, Ecuador, Egypt, France, Germany, Italy, Jordan, Malaysia, Peru, the Philippines, Poland, Saudi Arabia, the United Arab Emirates, and the United Kingdom.

The Malaysian team managed by Aizul Rohan Anuar, showed amazing fighting spirit and skill, and made an indelible mark in the international futsal arena as they rose through the tournament, beating Philippines at the Group stage with 7-2, Argentina 2-2, and Germany 7-3. At the semi-finals Dani KSL FC crushed France’s dreams with a 1-0 win, only to be defeated by Jordan at the Finals with 7-3. 

Through it all, the team made up of players Mudhairi Musa, Muhammad Fauzi Abdul Hamid, Hazizi Mansor, Mohammad Naim Mohammad Zainal, Rizwan Ahmad Wahid and Zahrin bin Ismail (Captain) were ecstatic at overcoming their greatest hurdles, Argentina and Germany at the Group stage.

The winning teams were awarded with a trophy and skybox tickets to the World Cup quarterfinals match between the Netherlands and Costa Rica.

Prior to the international championship in Brazil, Dani KSL FC competed in Kia Malaysia’s Champs to Rio in May, a round-robin futsal tournament amongst 38 of the best teams in Malaysia. Coming out Champs, they were chosen to represent Malaysia at the Kia Champs Into The Arena 2014 World Championship in Salvador, Brazil on 4-7 July. In addition to the all-expenses paid trip to Brazil, the whole team received RM20,000 in cash, a champion cup, champion medals, exclusive jerseys and tickets to the Quarter Finals of World Cup 2014.

Champs to Rio was a local initiative by Naza Kia Malaysia for Malaysians to experience and be a part of the excitement and energy of World Cup 2014, one of the biggest sports events of the year. Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia said the company sees the global partnership with FIFA World Cup as a great opportunity to deliver the excitement of the brand to football-mad fellow Malaysians.

“Our Malaysian team has certainly done us proud by playing in the finals in one of the world’s most challenging futsal competitions. Their performance was outstanding and beyond expectation and like Kia, they have shown us the “Power to Surprise”!,” said Datuk Hafiz.

Source: Naza Kia Media Release

SPYSHOTS: New Mercedes Benz C Class Caught On Trailer!!!!

Looks like the guys at Mercedes Benz Malaysia is very busy at work and I'm sure one if it is preparing the launch of the all new Mercedes Benz C Class which was caught on camera being transported near Guthrie Corridor Highway yesterday.

Based on the pictures that I caught, only one variant can be seen with the C200 badge post on the boot lid without any taping to cover it which is unusual for car makers not to hide their badges especially for product that was not launched yet

Anyhow based on the picture, we can see that Mercedes has package the car with sport configuration as per what being offered in the United Kingdom which is the middle model between the SE and AMG model. This car comes with 17 inch five double spoke rim design together with integrated silver trim diffuser with exhaust and lots of chrome trim parts on the lower section of the car body

With the evidance, it looks like MBM might be launching the car soon, perhaps after Hari Raya celebration or in September which is the last 3 quarter of the year. Stay tune for more updates!!!!

PRESS RELEASE: VW Malaysia Crowns The Winner Of "Safe & Stylish Balik Kampung" Campaign!!!

Volkswagen Malaysia and renowned fashion designer Melinda Looi saw both brands unite to offer Malaysians a chance to drive home a brand new German engineered Polo Sedan this festive season in conjunction with the “Safe & Stylish Balik Kampung” campaign.

The month-long campaign, which kick-started concurrently with Melinda Looi’s 2014 Raya collection ‘emel by Melinda Looi’, saw an overwhelming response from fans of both the fashion and automotive scene.

Emerging the winner from over 6000 entries, Ahmad Amirul Ehsan bin Alias was the winner of the “Safe and Stylish Balik Kampung” campaign and was presented a mock key at the prize presentation ceremony, held in conjunction with the ‘Volkswagen On Tour’ brand showcase in Paradigm Mall at Kelana Jaya.

Ahmad, who hails from Rawang could barely contain his excitement at winning the prize, saying “I was really surprised and excited when I found out that I had won a brand new Volkswagen Polo Sedan. I’ve been eyeing a Volkswagen car for a while now, so it is amazing that my dream has come true this Raya. I am so grateful for getting this opportunity to own my very own Volkswagen.”

Petra Schreiber, Director of Marketing and Communications, Volkswagen Malaysia shares, “We embarked on a campaign themed around style and safety as these two elements are in line with the Volkswagen brand. We are truly delighted to be able to share the joy of owning and driving a Volkswagen with this lucky winner in conjunction with this joyous festive celebration.”

Launched in Malaysia in 2013, the locally assembled Polo Sedan boasts a spirited performance with the best-in-class torque of 153Nm at 3,800rpm. The German Engineered Polo Sedan possesses excellent fuel efficiency – offering a combined fuel consumption of 6.5 litres per 100km or 15.4km per litre making it the perfect vehicle for daily urban commuting or out-of-town drives.

The Polo Sedan comes equipped with impressive safety features including dual front airbags and dual side airbags, Intelligent Crash Response System (ICRS), anti-lock braking system (ABS) with Brake Assist (BA), anti-pinch windows in all four doors, standard 3-point safety belts for front and rear outboard occupants, child seat anchor (ISOFIX system), and an anti-theft alarm system for maximum safety all the time.

source: VW Malaysia Media Servives

PRESS RELEASE: Perodua Maintains Top Sales In Malaysia

Perodua maintained its position as the most preferred compact automotive brand with 94,500 units sold within the first six months of the year, representing an estimated market share of 28.4%. 

The sales performance was based on strong demand for the Perodua Myvi and Alza over the period. Perodua estimates that the total industry volume grew by 6.2% to 332,800 for the first half of the year from 313,500 units in the same period last year. 

“Despite maintaining our position, there has been a minor erosion of our market share to 28.4% from a market share of 30.9% in the same period last year,” Perodua President and Chief Executive Officer, Datuk Aminar Rashid Salleh said. 

He said that the cause of the reduction was due to intense competition from the industry players as well as the tightening of the financing guidelines.

“That being said, we are revising our sales number to 193,000 by year end from a target of 197,000 units announced earlier in the year as competition is far more formidable than previously expected,” Aminar said.

On after sales, Aminar said vehicle intake, intake revenue and parts sales have shown improvement compared to the same period last year.

Perodua saw an increase of 4% to 956,000 vehicles visiting its service centres or “intake” compared with 924,000 intake in the same period in 2013. As a result, revenue from intakes have increased by 4% to RM272 million from RM261 million previously.

“The increase in intake have also increase the number of our after warranty customers to 277,700 from 261,000 customers previously,” Aminar shared with the media at Perodua first half performance review and future targets here today. 

Aminar predicted the next six months will continue to be challenging from the sales perspective but he is hoping to do better in the area of after sales.

In a separate function later in which Perodua broke fast with its business partners and the media, the compact car company contributed Hari Raya packets to children from Rumah Anak-Anak Yatim Al-Kausar and Maahad Tahfiz Nurul Iman.

At the same event, Perodua also contributed RM30,000 to the “Tabung Kemanusiaan Palestin Media Prima Berhad” as a show of solidarity and compassion towards the suffering of the Palestinian people in Gaza.

Receiving the mock cheque was CSR advisor Datuk Ahmad A Talib. Also present was Media Prima Chairman Tan Sri Johan Jaafar.

source: Perodua

NEW LAUNCHES: Citroen Grand C4 Picasso Available From RM189,888 OTR!!!

As being highlighted last month and the order booking for the Citroen Grand C4 Picasso, Citroen Malaysia has confirmed the MPV prices on the road will be RM189,888 with only a single variant which is the 2.0 Blue HDi. 

This MPV is powered by a 2.0 litre four-cylinder turbodiesel, offering 148 hp at 4,000 rpm and 370 Nm of torque at 2,000 rpm and it is connected to a six-speed automatic transmission and an astounding performance figures which includes a 0-100 km/h time of 10.2 seconds and a 207 km/h top speed.

Standard equipment includes keyless entry and start, a seven-inch touchscreen infotainment system located below a 12-inch digital instrument cluster, navigation, reverse camera, dual-zone automatic climate control in front and air vents for the second and third rows and 360-degree surround view system

One of the best features of this MPV is a panoramic roof, an electrically-powered tailgate, an automatic parking system and 18-inch wheels wrapped with Michelin Pilot Sport 3 tyres

Buyers of this MPV can look forward to choose between four exterior colours being Noir Onyx (black), Blanc Banquise (white), Blue Teles and Rouge Babylone (red).

NEW LAUNCHES: New Kia Cerato Kx. On The Road Price RM89,888!!!!

Naza Kia Malaysia just announced the launch of the Cerato Kx. The Cerato Kx is the third model launched by Naza Kia Malaysia this year following the launches of the New Kia Optima K5 in January and the New Kia Sportage in March.

As a new variant entrant into the C-segment of the market, the CeratoKx is positioned for consumers between the ages of 26 and 40 who are seeking a vehicle with superior aesthetics and premium features and uncompromising safety standards.

“The Cerato Kx caters to the practical needs of daily use based on the extensive features offered which in turn gives more value added to the new price range,” said Datuk Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.

With a monthly target of 200 unitson top of the current Cerato 1.6 & 2.0’s 600 monthly units target, he said the Cerato Kx will help Naza Kia Malaysia achieve its sales target.

In 2013 since its launch in July, the Cerato performed positively with recorded sales of 1,753 units. Year-to-date sales of the Cerato in 2014 have been healthy with recorded sales of 1,784 units, making up 37% of Naza Kia Malaysia’s total 2014 year-to-date sales.

The Cerato Kx offers exceptional value by retaining most of the best features that made the Cerato a worldwide top-seller, all at a more affordable price. 

In profile, the Cerato Kx features detailed styling with masculine lines that are aerodynamically-sleek and purposeful, with a sense of fluidity that’s strongly coupé while its interior features high-quality materials and executive-level comfort.

Kia’s signature ‘Tiger Nose’ radiator grille features a geometrical lattice pattern that sets off the CeratoKx’s stylish profile along with frontal projector halogen headlamps and LED Daytime Running Light (DRL) for optimal visibility. The tail end is flanked by rear combination lamps bulb-type with rear fog lamp that is a uniquely Kx design.

Additionally, the Smart Welcoming Light system presents puddle lamps that automatically sense the Smart Key and lights up the car ground while pocket lights illuminate the door handle.

The CeratoKx’s interior features a flex steer system, rear view camera, front and rear parking assist system,push start ignition, smart key and keyless entry, an 8” touch screen LCD with audio GPS navigation and Bluetooth steering control. 

Under the hood of the Cerato Kx is Kia’s Gamma 1.6 MPI D-CVVT Engine which produces 130 PS and 157 Nm of torquemated to a six-speed automatic transmission.

The Cerato was Kia’s second best-selling model globally in 2013 after the Rio.Since its worldwide launch in 2013, the Cerato has won ‘Best Compact Sedan’ by Cars.com, named among ‘Ten Best Interiors for 2013’ by Wards Automotive, rated Number One in ‘The $20,000 Compact Sedan Challenge’ by USA Today & Cars.com and ‘Family Car of the Year 2013’ by New Straits Times (NST) – Maybank Car of the Year 2013 awards.

Book and register a Cerato model and get rewarded with a Petrol Card worth RM1,000. This offer is applicable only for the Cerato Kx variant at all authorised Kia branches and dealers nationwide.

The on-the-road price for the Cerato Kx is RM89,888 in Peninsular Malaysia.

The Cerato Kx comes with a five-year unlimited mileage warranty.

source: Naza Kia Media Services

PRESS RELEASE: Nostalgia Bersama Nissan Raya Video and Kick Off Raya Promotion Campaign

In the spirit of Aidilfitri, Edaran Tan Chong Motor Sdn Bhd (ETCM) is celebrating family ties in its festive campaign for the months of Ramadhan and Syawal. 

At the heart of ETCM’s Raya Campaign is a short film, specially-produced for the viewing pleasure of Malaysians. Aptly called ‘Atuk’, the heart-warming film follows the emotional journey of the patriarch of a Malay family on the eve of Hari Raya Puasa that focuses on the invaluable message to always cherish loved ones. 

According to Dato’ David Chen, the Executive Director of ETCM, the objective of ETCM’s Raya Campaign is to inspire Malaysians to nurture one’s family values and celebrate Hari Raya with love and forgiveness. “Sometimes, we get so caught up in our hectic daily lives that we forget the things that really matter, so we hope that ‘Atuk’ will remind Malaysians that family is everything.

After all, our family members are with us through thick and thin, and whilst we might not agree all the time, the enduring bond will always be there.” he added. "Atuk’ is now available for viewing on the Nissan Malaysia website, the official Nissan Malaysia You tube channel and Facebook fanpage. ETCM is also posting family-centric blog postings on the Nissan website throughout the month of Ramadhan, with topics such as enjoying gatherings with multi-generational family members, preparing for parenthood, and tips on how to be presentable when meeting the partner’s family for the first time. These messages and ‘Atuk’ strongly represents ETCM’s tagline this Hari Raya, ‘Orang Jauh Lagi Dikenang, Orang Dekat Makin Disayang. Tak Kira Jauh Atau Dekat, Kami Menyatukan Anda Dengan Semua’. 

Additionally, ETCM is also offering exceptional promotions on selected Nissan models this Raya. The promotion, which kicked off on 20th June, and will run till 31st July 2014, offers Malaysians the opportunity to own a Nissan model from just RM22 per day*, and customers can take their pick from selected Nissan models ranging from Almera, Grand Livina, Serena S-Hybrid and 

Navara to balik kampung in. Customers interested in the newly launched All-New Sylphy and Teana can also look out for special deals on both models. Buyers looking for attractive discounts and deals can further enjoy attractive offers including 50% off NISMO and IMPUL Aerokits for the Almera, and IMPUL Aerokit for Grand Livina, while customers who purchase a new Serena S-Hybrid will be entitled to free Multimedia Navigation. 

To add to the celebrations, ETCM is holding Hari Raya roadshows nationwide, where customers can drop by to have a look at the latest Nissan models, participate in fun-filled activities, and go home with giveaways of kurma and Raya packets.

Dates and venue of the Hari Raya roadshows are as follows:

source: ETCM Media Services

PRESS RELEASE: VW Group Malaysia Once Again Sponsored Volkswagen Marathon Series 2014

Underlining its commitment to the environment and sustainability, Volkswagen Group Malaysia recently announced its sponsorship of the Volkswagen Marathon Series 2014.

Continuing the momentum from last year, the 2014 edition of the Volkswagen Marathon Series consists of two breath-taking boutique runs that allow participants to be at one with nature. Organized by The Marathon Shop, the first run will be The Island Ocean Marathon taking place in Langkawi on 10 August 2014, which will then be followed by The River Jungle Marathon in Hulu Langat, Selangor which has been voted as the most beautiful marathon route and which will take place on 7 September 2014.

Armin Keller, Managing Director for Volkswagen Group Malaysia shares, “Volkswagen Group Malaysia has been the title sponsor for the Marathon Series since its inception in 2011 and this is a partnership that I am personally very happy about. A marathon that drives an appreciation of nature is very much inline with our own Think Blue philosophy which furthers the cause of environmental awareness and sustainability.”

Both runs in The Volkswagen Marathon Series 2014 are open to local and international participants of all ages and divided into two categories; Male and Female. In addition to the 42.195 km run that is customary of marathons, runners can also expect to get the opportunity to take in the sights and sounds of nature with more than 2,000 fellow running enthusiasts, comprising of veterans and first-timers alike. 

In addition to being the Title Sponsor of this year’s run, Volkswagen Group Malaysia will also be supplying the vehicles needed for safety, medical and logistics purposes throughout The Volkswagen Marathon Series 2014.

source: VW Malaysia Media Services

PRESS RELEASE: UMW Toyota Going Green With Tree Planting Initiatives!!

In conjunction with the United Nations-declared World Environment Day in June, UMW Toyota Motor (UMWT) conducted a series of tree-planting activities throughout the entire month involving their staff and the local community. More than 1500 trees were planted at two locations: the Forest Research Institute of Malaysia (FRIM) forest reserve in Kepong and the Kota Kemuning Lake Garden.

The first tree-planting session at FRIM on 14 June 2014 involving UMW Toyota’s manufacturing arm, Assembly Services Sdn. Bhd. (ASSB) was attended by 30 staff members, who turned up early to plant seedlings of endangered tree species such as Chengal, Merbau, Balau and Berlian. 

21 June 2014 marked a major milestone when the car manufacturer participated in the UMWT-MBSA Trees For Life event which saw close to 1500 trees being planted at the Kota Kemuning Lake Garden.

The event, co-organised by the Shah Alam City Council (MBSA) with partners Eco Warriors, several colleges and universities and the Kota Kemuning community, was attended by a whopping 1400 people, each eager to plant trees to save the planet. 

Also present was the Mayor of Shah Alam, Dato’ Haji Mohd Jaafar, who officiated the event, and several councillors, who also participated in the tree planting activity. 

“We have always been passionate about tree-planting and have been participating in tree-planting activities in the last few years. When we heard about MBSA’s Tree For Life event, we knew it was right up our alley,” said UMW Toyota Motor’s Executive Director Ravindran K. 

Located close to the company’s headquarters and manufacturing plant in Shah Alam, it injected more meaning into the project, as it provides participating staff a sense of proud ownership and responsibility towards the tree they planted. 

The tree seedlings, which were provided by MBSA, were specially selected by Datuk Shahoran bin Johan Ariffin, landscape advisor to MBSA, who chose them according to their suitability in a city park. 

The planted trees will be cared for by MBSA but UMWT staff will continue to monitor their development to ensure they are growing well. 

The event was given a unique eco-ride twist with the UMWT-MBSA Trees for Life Ride, which saw 243 cyclists cruise around 12kms around Kota Kemuning to promote healthy living via the cycling culture. Participants consisted of the members of the Toyota Cycling Club and Kelab Basikal Shah Alam.

Meanwhile, later on in the year, another programme known as Perintis Hijau, a programme by MBSA will see participation from ASSB. This programme, involving primary school children around the Shah Alam district, will see more trees being planted to cultivate respect and love for the environment among the younger generation.

The tree-planting activities are part of UMWT’s CSR initiatives to bring value to the people and places where they conduct their businesses. Apart from environmental activities, the company also has two key CSR pillars looking into traffic safety and philanthropic assistance. 

Source: UMW Toyota Motors Sdn. Bhd.

PRESS RELEASE: Nasim Invite Peugeot Lovers For Peugeot Raya Weekend Test Drive. Attractive Offer On the Cards!!!

Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, announced a nationwide Peugeot Raya Weekend Test Drive on July 5 and July 6 2014 for all the SUVs and MPVs in their current line-up.

Nasim Sdn Bhd is inviting visitors to all Peugeot outlets across the country for an opportunity to test drive the latest award-winning Peugeot models such as the 2008 Urban SUV, 3008 SUV and 5008 MPV. 

These three models were launched in the first half of 2014. The 2008 Urban SUV, 3008 SUV and 5008 MPV have been Nasim’s best-selling models by collectively contributing 22% of Nasim’s year-to-date total sales in 2014 and working towards reaching Nasim’s 2014 sales target of 7,000 units.

To add excitement to this weekend test drive, free gifts will be given to all who participate in this test drive programme. 

The weekend test drive will be held in conjunction with Nasim’s current on-going Peugeot Raya Drive Celebration. The premium range of award-winning models applicable to the Raya promotion are the 208, 408 Turbo S and 508 premium. Peugeot enthusiasts can revel in the acclaimed models at attractive prices just in time for the festive season.

The 408 Turbo S and 508 premium have both won ‘Engine of the Year’ for eight consecutive years from 2007 to 2014. The 208 was crowned ‘Best Supermini 2012’ by UK’s Auto Express New Car Awards, ‘European Car Of The Year 2013’ by Italy’s Auto Europa, ‘Best Car Of The Year 2013’ in Spain, ‘Comfort Innovation of the Year 2012’ award in Germany’s Automotive Interiors Expo, ‘Continental Irish Small Car Of The Year 2013’ in Ireland and the ‘2013 Car of the Year’ by JoongAng Ilbo in Korea.

For this promotional period, the 208 5-door is priced at only RM79,000, the 408 Turbo S is priced at only RM107,000 and the 508 premium is priced at only RM155,000, all of which are on-the-road without insurance. 

The Raya promotion is valid until July 31, 2014.

Source: Nasim Sdn Bhd

PRESS RELEASE: Volkswagen Group Buys Blackberry's European R&D Center!!

The Volkswagen Group is taking over BlackBerry's European research and development centre in Bochum (Germany). With the newly founded Volkswagen Infotainment GmbH, the Wolfsburg-based automotive group is further expanding its expertise and capabilities in the field of vehicle connectivity. 

With its objective of interlinking vehicles and the surrounding world, the field of 'connectivity' forms a focal point of research and development within the Volkswagen Group that has seen rapid growth in recent years. New strategies and innovations are needed in order that interlinking driver and automobile with the infrastructure can be further optimised. 

The exchange of information between vehicle and mobile devices, such as MP3 players, smart phones and car keys, is already taking place today. In the near future further forms of communication will become equally established: communication between vehicle and the driver's home or office; communication between vehicle and filling stations, parking spaces and road infrastructure (car-to-X communication); and ultimately also from vehicle to vehicle (car-to-car communication). It will be possible in this way to provide drivers with very prompt information of any hold-ups or obstructions. 

Dr. Heinz-Jakob Neußer, Member of the Board of Management Volkswagen Brand for the Development Division, explains: "Connectivity will be a key feature of the car of the future. Many customers are expecting connected vehicles of a new dimension in terms of convenience and road safety. Around the globe, our customers' aspirations will change rapidly, leading to shortened cycles of innovation for systems and functions. In order to be able to meet these challenges it is necessary for us to broaden and expand our options through additional know-how."

source: VW Media Services

PRESS RELEASE: New Peugeot 2008 and 3008 Now Available In Sarawak!!

Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, has launched the New Peugeot 3008 SUV in Peugeot Kuching for customers in East Malaysia.

The New 3008 SUV builds on its strengths with elegant, contemporary style and intuitive technology to create a brand new driving experience. The New 3008 SUV was first showcased at the 65th Frankfurt Motor Show in Germany last September.

“As the most innovatively modern SUV in its class, the New 3008 SUV stands as a new benchmark in its segment of the market. We are targeting sales of 100 units per month for the New 3008 SUV which contributes 18% to our overall target nationwide,” said Dato’ Samson Anand George, Chief Operating Officer of Nasim Sdn Bhd.

The New 3008 SUV will be pivotal in boosting Nasim’s sales target of 7,000 units in 2014. The New 3008 SUV will be targeted to discerning customers between the ages of 30 to 50, especially those who are seeking a vehicle with superior aesthetics, premium features and uncompromising safety standards, he added

The New 3008 SUV’s reduced dimensions at 4,365mm long and 1,837mm wide is adorned with a powerful and refined style complemented by the Dynamic Bi-Xenon Advanced Lighting System. The character of the front face has been completely redesigned by incorporating a stylish new grille and fog lamps. The dynamic bi-xenon headlights with LED are surrounded by chrome with automatic height and directional adjustment. The new LED tail lights feature the signature three floating claws. 

Beyond the considerable developments in its occupant protection, the New 3008 SUV comes with a wide-ranging set of technological equipment for improved safety such as Peugeot Park Assist that comes with 10 sensors at the front, front-sides and rear, Available Space Measurement (ASM), reverse camera, 6 safety airbags, Hill Start Assist, Electronic Safety Program (ESP), Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), Anti-Skid Regulation (ASR) and Dynamic Stability Control (DSC). As a result, the New 3008 SUV achieved a full five-star rating from EURO NCAP.

Other features include the high resolution 7” Multi-Function Folding Colour Screen with Navigation retractable colour screen, USB and Bluetooth connectivity, auto electric parking brake, automatic dual zone air-conditioning, six-speaker system, panoramic glass roof, premium luxury leather seats, driver seat lumbar and height adjustment, flexible 8 way electric driver seat and ergonomic high-seating position.

The spacious 512 litres boot size can be further enlarged with the Smart One touch 60/40 foldable rear seat bench that gives 1,604 litres of flat fold space. The five modes of Multiflex Interior serve as this SUV's best utility feature in its segment. The New 3008 SUV rides on new lightweight 17” diamond cut alloy rims. 

Under the hood, the New 3008 SUV comes equipped with a 1.6 Turbo with Variable Valve Timing that produces 165 ps and 240 Nm of torque. It can accelerate from 0-100 kph in 9.5 seconds and has a top speed of 202 km/h. The fuel efficiency of the New 3008 SUV on a combined drive cycle is rated at an impressive 7.7 litres per 100 km.

Available in five exciting colours - Pearl White, Nera Black, Aluminium, Rouge Red and Bourrasque Blue, the on-the-road price with insurance for the New 3008 SUV is RM155,888 in Sarawak only.

At the same time, Nasim Sdn Bhd will also be launching the 2008 Urban SUV. First previewed at the Kuala Lumpur International Motor Show 2013 (KLIMS), the 2008 Urban SUV is set to continue the same success as enjoyed in Europe by offering Malaysians an exciting vehicle with its dynamic styling and innovative features.

“We have set a sales target of 100 units a month for the 2008 Urban SUV, which has received critical acclaim in Europe. With ever-changing expectations in the market, the 2008 Urban SUV was designed to appeal to a wide demographic audience,” said Dato’ Samson.

Available in four exciting colours - Digital White, Virtual Blue, Dakota Brown and Artense Grey, the on-the-road price with insurance for the 2008 Urban SUV is RM121,588 in Sarawak only.

source: Nasim Sdn. Bhd.

PRESS RELEASE: New Peugeot Outlet In Muar

Nasim Sdn Bhd’s on-going nationwide network expansion exercise continued today with the launch of its latest outlet in the country, Peugeot Muar.

Peugeot Muar is the fourth new outlet launched by Nasim this year and is among five Peugeot outlets in the state of Johor. Peugeot Johor Bahru was launched last month in the state. This brings the total number of Peugeot outlets to 32 nationwide.

The Peugeot Muar outlet, which comprises a 13,500 square-foot facility, is a 3S (sales, service and spare parts) centre owned and operated by Ang Leng Motor Trading Sdn Bhd.

Built at a cost of RM4.5 million, Peugeot Muar will serve customers in Gerisek, Muar, Pagoh, Panchor, Parit Jawa, Sungai Mati, Tangkak, Bukit Gambir and Bukit Pasir.

Peugeot Muar is equipped with customer lounges and Wi-Fi. Its service centre provides body and paint facilities and is equipped with five service bays with the capacity to service up to 11 cars a day.

“In 2013, the European market in Johor grew 17%, thereby making it an important market to us. This is in fact the second outlet we have launched in the state this year, after Peugeot Johor Bahru last month. With new developments currently taking place in Johor, we are better equipped to serve the growing needs of our customers.

“Through our sales and after sales network expansion and the introduction of several new and well positioned models, we intend to grow our sales volume in 2014,” said Dato’ Samson Anand George, Chief Operating Officer of Nasim. “Our target is to sell 7,000 cars in 2014,” he added.

source: Nasim Sdn. Bhd.