At the heart of ETCM’s Raya Campaign is a short film, specially-produced for the viewing pleasure of Malaysians. Aptly called ‘Atuk’, the heart-warming film follows the emotional journey of the patriarch of a Malay family on the eve of Hari Raya Puasa that focuses on the invaluable message to always cherish loved ones.
According to Dato’ David Chen, the Executive Director of ETCM, the objective of ETCM’s Raya Campaign is to inspire Malaysians to nurture one’s family values and celebrate Hari Raya with love and forgiveness. “Sometimes, we get so caught up in our hectic daily lives that we forget the things that really matter, so we hope that ‘Atuk’ will remind Malaysians that family is everything.
After all, our family members are with us through thick and thin, and whilst we might not agree all the time, the enduring bond will always be there.” he added. "Atuk’ is now available for viewing on the Nissan Malaysia website, the official Nissan Malaysia You tube channel and Facebook fanpage. ETCM is also posting family-centric blog postings on the Nissan website throughout the month of Ramadhan, with topics such as enjoying gatherings with multi-generational family members, preparing for parenthood, and tips on how to be presentable when meeting the partner’s family for the first time. These messages and ‘Atuk’ strongly represents ETCM’s tagline this Hari Raya, ‘Orang Jauh Lagi Dikenang, Orang Dekat Makin Disayang. Tak Kira Jauh Atau Dekat, Kami Menyatukan Anda Dengan Semua’.
Additionally, ETCM is also offering exceptional promotions on selected Nissan models this Raya. The promotion, which kicked off on 20th June, and will run till 31st July 2014, offers Malaysians the opportunity to own a Nissan model from just RM22 per day*, and customers can take their pick from selected Nissan models ranging from Almera, Grand Livina, Serena S-Hybrid and
Navara to balik kampung in. Customers interested in the newly launched All-New Sylphy and Teana can also look out for special deals on both models. Buyers looking for attractive discounts and deals can further enjoy attractive offers including 50% off NISMO and IMPUL Aerokits for the Almera, and IMPUL Aerokit for Grand Livina, while customers who purchase a new Serena S-Hybrid will be entitled to free Multimedia Navigation.
To add to the celebrations, ETCM is holding Hari Raya roadshows nationwide, where customers can drop by to have a look at the latest Nissan models, participate in fun-filled activities, and go home with giveaways of kurma and Raya packets.
Dates and venue of the Hari Raya roadshows are as follows:
Dates and venue of the Hari Raya roadshows are as follows:
source: ETCM Media Services
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