This article was publish in the CBT (Car, Bikes and Truck) of NSTP regarding a possible new car coming out from Proton stables which is an SUV. The info stated that Proton R&D will propose the SUV to its board of directors for their consideration as it is expected the SUV is catered for the foreign market.
The SUV was reported to base on Exora platform with the front of Exora and the rear is a rip off design from the new Lexus RX. Shown on the pictures was a photoshop impression from CBT. It is reported that the codename of the project is Iguana and it is obvious that Proton has to do a lot of work in order to have a nice design from coming out from the marriage of Exora and the Lexus RX.
Well to me I really don’t understand the people inside of Proton. I know there is a secrecy act that needs to be sign by each employee of Proton, and if this info is true, I have no words about it especially if the car is still under design proposal and validation. Secret is secret and it should not be leaked out as competition in this automotive sector is very stiff, any leak info would mean an advantage to other competitors.
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Its good if Proton would like to venture into SUV segment as it could provide a wide range of products.But i'm sure it will be tough as this is very niche market and Proton should play the price wisely in order to capture the market. As economic of scale is needed in order to bring back whatever money spent for development & RnD, otherwise it will be a project that could suck up the profit make by them.
ReplyDeleteleaking information keeps people interested, probably a kind of strategy. It doesnt affect much leaking such info to competitors. They have long announced they will do SUVs.
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