PRESS RELEASE: Lexus Malaysia Expend It Wings To East Malaysia

Lexus Malaysia successfully strengthened its position in the Malaysian luxury automotive market with the launch of its first Lexus 3S centre in East Malaysia at Kuching, Sarawak. To witness the opening ceremony were Tan Sri Datuk Ling Chiong Ho, Executive Chairman and Group Managing Director of the Boulevard Group and Shin Yang, Tan Sri Asmat Kamaludin, Chairman of UMW Toyota Motor, Datuk Takashi Hibi, Deputy Chairman of UMW Toyota Motor, Datuk Ismet Suki, President of UMW Toyota Motor, Mr Ling Chiong Sing, Chief Executive Director and Managing Director of Boulevard Group and Shin Yang, and Mr James Ling, Executive Director of the Boulevard Group of Companies. 

The opening of the new Lexus Kuching marks the first Lexus 3S centre to open its doors in East Malaysia, which gives Lexus owners there the facilities they need to truly appreciate all the luxuries the brand is synonymous with. The Lexus Kuching is operated by Boulevard Jaya who also just opened their new 3S Toyota facility next door to the first ever Lexus outlet in Kuching, Sarawak. 

The 5-storey state of the art Lexus facility will be able to display up to seven of the latest Lexus models and will also operate a service centre where guests can come back to have their Lexus cars serviced and maintained. It is operated by 20 well-trained staff in sales and after sales under the leadership of Mr. Andrew Law Chin Lik, Sales Manager and Mr. Dennis Ling Bung Cheng, Manager of Customer Service Operations.

All the staffs have been highly trained to attend to Lexus guests by adopting the legendary Lexus Experience. According to Datuk Ismet Suki, President of UMW Toyota Motor,” It is important to note that Lexus is not just a purveyor of luxury cars; we also offer an ownership experience like no other in its class. It is also important to note that the moment anyone walks into this or any Lexus outlet, they immediately become our guest and not just a potential customer. Lexus is known for its world class hospitality, and I am proud to see that everything that the brand stands for can be seen here in Lexus Kuching.” 

“Boulevard Jaya was appointed as our dealer based on their proven track record in the auto industry, strong management capabilities, as well as their dedication and highly supportive of all UMW Toyota initiatives. With an investment of more than RM 52 million into these facilities, Boulevard Jaya has once again shown its commitment and for that on behalf of the management of UMW Toyota Motor, I would like to extend our warmest congratulations to Tan Sri Datuk Ling Chiong Ho and the staff of Boulevard Jaya under the leadership of Mr Ling Chiong Sing, on the official opening of this Lexus Kuching 3S center,” he added. 

Ever since its inception in 2007, Lexus Malaysia have launched Lexus 3S centres in Mutiara Damansara, Penang, Johor Bahru, Sungai Besi, a showroom at the heart of Kuala Lumpur, and today in Kuching, Sarawak. Lexus Malaysia has invested RM 50 million as part of their network expansion to offer convenience to more of interested guests to indulge in the highly renowned Lexus hospitality. All of these centres offer ultra-luxurious ownership experience for Lexus owners, and there will be two more outlets launched in Ipoh and Malacca by the third quarter of this year.

Over the years, Lexus Malaysia has sold more than 6,000 cars in the Malaysian market and with a wide range of models and the demand is steadily growing; Lexus Malaysia aims to sell more than 1,400 Lexus models this year. “We have an impressive model line-up such as the Lexus IS, ES, GS, LS and RX, all of which will be made available at this dealership and we have more exciting models coming up for the Malaysian market. UMW Toyota Motor strongly believes that the luxury car segment will continue to grow. We will strengthen our operations to meet our sales target for this year,” said Datuk Ismet in his speech. 

Before he ends his speech, Datuk Ismet Suki also took the opportunity to congratulate Boulevard Jaya for the recent upgrade of their Toyota facility to a 3S centre. The all-new Lexus Kuching centre is now fully operational and is located at Lot 872 & 873, Block 16, KCLD, Jalan Datuk Tawi Sli, 93250, Kuching Sarawak.