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Thursday, March 3, 2011

Mazda 3 CKD Full Press Release

Today marks a highly significant milestone for the Mazda brand in Malaysia as Bermaz Motor Sdn. Bhd. launches the locally assembled Mazda3 since the very first Mazda3 model was introduced in 2003.

The availability of a locally assembled Mazda3 speaks volume for Mazda's confidence in the Malaysian market and its local business partners. It is a proud moment in Mazda's journey in Malaysia, and a major driving force for Mazda's further business growth in Malaysia.

The Mazda3 is a core model that helps enhance the Mazda brand and expand business. It is sold in over 100 countries with annual sales at about 440,000 units. The model accounts for one third of the total Mazda sales in the world. As a testimony to its all-round popularity, the car has won over 120 awards since its launch in 2003.

In Malaysia, over 2,000 units of Mazda3 have been delivered to the customers. The CKD programme for the all-new Mazda3 in Malaysia is the first in ASEAN.

The all-new Mazda3 began rolling out of the production line in January 2011 at the Inokom assembly plant in Kedah, where production is expected to be 3,000 units a year.

The Malaysian built Mazda3 will have the equivalent quality level of the CBU Mazda3 with the fullest cooperation of Mazda, whose production and engineering team worked closely with the plant staff at the Inokom factory.

The newly introduced Mazda3 is available in 4 variants, as a sedan as well as a sporty hatchback, in both 1.6L AT (103HP/144Nm) and 2.0L AT (145HP/182Nm) guises.

The all-new Mazda3 is touted to deliver “Thrice the Thrill”. It brings to the fore high levels of environmental performance and safety, coupled with a sporty and balanced driving experience. The car readily represents Mazda's "Sustainable Zoom-Zoom" philosophy. In either sedan or hatchback form, it is aesthetically expressive and dynamic in performance.

And with Bermaz's commitment to the brand, it makes for a joyful and stress-free car ownership. The all-new Mazda3 comes with a tantalising 3-year warranty.

Further good news for car buyers is that any Mazda models booked during the “Mazda Motor Show” – which will be held on the Ground Floor of the new wing of 1 Utama Shopping Centre from 2 to 6 March 2011 – comes with the opportunity to win vouchers worth RM200 up to RM9,000 depending on the model purchased, which can then be redeemed for accessories purchases or offset as a cash discount.

source: Bermaz Motors Sdn. Bhd.

Auto Insider Malaysia

More updates with full photo of the launch event and also full details about the car will be up soon. Stay tune!!

1 comment:

  1. Here is Similar Story

    With the introduction of the locally-assembled Mazda3, things are certainly looking up for the Malaysian consumer. The car is available in four variant forms, in 1.6 and 2.0 litre sedan and hatchback guise.

    As expected, the pricing of all four versions are lower than previously, when the cars were imported, though whether you think the drop is significant enough considering the CKD/CBU conundrum is very much an individual perspective – there’ll be those who think it’s not enough, but for many, it might well mean a difference in viability now.


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