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Friday, October 8, 2010

The most unique marketing campaign of all time, probably!!

We have seen various very unique and very interesting marketing or campaign coming from Audi but this new marketing stun dubbed “The Audi Spectacle” is the most unique of all. This new marketing concept being presented by Access ad agency has reinvented the term billboard by showing Audi famous four rings being suspended on some of the world’s most iconic landmarks such as the Brooklyn Bridge in New York, Tower Bridge in London, Sydney Harbour Bridge in Australia and Rialto Bridge in Venice.

The life size installation will include a real car hanging on its platform thus it would need a very sturdy platform and also a sturdy iconic landmark if this concept of marketing becomes reality. It would be nice to see this becomes reality and it would be one of the best and unique marketing techniques of all time.

source: Access Agency

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